Public, NASDAQ:OMTR
NASDAQ Global Market
Adobe Is Watching Every Click
Date: Wed, 23 Mar 2011 22:03:26 GMT
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Online advertising: It is hard to tell if the ads work
Date: Tue, 15 Mar 2011 16:22:30 GMT
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[at Financial Times] - As advertising dollars speed to the web, marketers are scrambling to find ways to measure the effectiveness of their search, display and social media efforts.